We asked Guilherme Lebelson, Global VP of eCommerce, to share his insight into finding success in the eCommerce world. Check out his tips on how we make this work at ZX Ventures!
What do you consider the keys to success for eCommerce at AB InBev and ZX Ventures?
Our success starts with our people. While technical skills are often required for specific types of work, in general, we’re looking for people who will live by our culture. We want people who are passionate about dreaming big, having a sense of ownership, and taking on new challenges. When we find people who are excited by our culture, and who are open to constantly stretching themselves, we can develop everything else. We focus on potential and allow our people and our teams to grow into each new role. Once we have that team of great people, we can look at the market and reach out to our consumers to identify gaps or create new concepts. We try to start with a gap, clearly define that one problem, and apply our knowledge to find a solution or a way to close that gap. Then we monitor that solution: if it’s going well, and if it’s a scalable solution, we can grow it. If not, of course, we shut it down and try another idea.
How do you stay focused on the end results of a project or goal?
The key here is that it’s all about keeping our eye on the goal we want to achieve, not on a specific tool or “buzz word” technology. We don’t believe in focusing on how we do things in and of itself. We look to put our consumers first, build great products, and deliver results. We always look toward our dream and our challenge and select the best tools and technologies that will help us achieve that dream.
How do you manage the changing needs of a company or consumer base?
It is critical to continue adapting as we grow. Right now, ZX Ventures is a very new company, but we’re already global and we’re rapidly growing in terms of our footprint. That’s launched us on a great journey of learning how to deal with different types of businesses and different operational models. In the beginning, we tried to fit everything into a one-size- fits-all solution. Now, as we’re expanding, we’re watching the data and learning that we should adjust our operational models to accommodate where we are and what we’re trying to achieve. Some businesses need to have a more decentralized model, where decisions can be made on a hyperlocal basis; on the other hand, some of our fully digital products benefit from a globally centralized team.