Sincerely Sabella Launches in London, Offering Modern Drinkers a New and Refreshing Alternative


The sparkling low-alcohol wine is the first of its kind for London’s ready-to-drink market.

LONDON - Sincerely Sabella, a new premium, sparkling wine spritz funded through ZX Ventures, Anheuser-Busch InBev’s global growth and innovation group, today announced its launch in over 60 on-and off-trade locations across London. Additionally, the canned beverage is also available to purchase through online grocer, Ocado.

Sincerely Sabella was developed last year as part of the Zxlerator program, ZX Ventures’ internal accelerator, and is the brainchild of founder Kendra Kuppin. The premium sparkling wine spritz is made with Italian white wine, water, a touch of blood orange juice and a hint of bitters.

“We realized that there was a huge gap in ready-to-drink offerings in London,” Kuppin said. “We were challenged to create a product that addressed the growth in wine and spirits and discovered there was a very real desire for lower alcohol products, decreased formality, and movement towards high quality convenience products.”

Sabella’s flavour profile is light, bubbly and citrus-forward with a 5% ABV, and a recommended retail price of 2.70 GBP per can. Aimed at engaging the modern drinker, Sincerely Sabella’s bold taste and stylish branding are a substitution for those looking to upgrade their standard drink of choice to something unique and sophisticated and at a friendly price point.

Sincerely Sabella is expected to expand to 100 on-and off-trade locations later this summer.


About Sincerely Sabella Sincerely Sabella is a light and refreshing premium sparkling wine-based spritz with a touch of blood orange juice and a hint of bitters. The ready-to-drink beverage believes in serving up the unexpected and is about living life through their own lens, curating experiences, and paving paths, but not following in the footsteps of others. For more information visit or follow Sincerely Sabella on Instagram.

About ZX Ventures Established in 2015, ZX Ventures is the global growth and innovation group within Anheuser-Busch InBev. Headquartered in New York City, ZX Ventures invests in and develops new products and businesses that meet emerging consumer needs. For more information visit or follow ZX Ventures on LinkedIn and Instagram.