Recent Journal Entries
Underpinning everything we do is data. In order to create the future we need to understand what has (and hasn’t worked) in the past. We are hopelessly dedicated to mining insights and innovation using the latest technology and trends available. The more we know about our consumers and products, the better chance we have of anticipating their needs in the future.
In order to innovate you have to be a bit heretical. We question everything. What are people drinking today? Why? What are the trends that are emerging or will emerge in the future? How will ever-changing and intermingling global cultural shifts impact what consumers want? What technologies can and should exist to create those market opportunities?
Despite being a nimble global start-up, we have access to the resources, logistics, distribution, media, business intelligence and technology of the fifth-largest consumer packaged goods company in the world with a formidable presence on every inhabitable continent. This allows us unparalleled access to the research, technology, manpower, and distribution networks to test and validate our hypotheses with speed and voracity. We also partner with the best start-ups, thinkers, designers, engineers, and technologists and work together to launch small ideas in very big ways.
Our goal is to make products, services, and technologies that bring people together. We want to positively impact society and our environment and celebrate the best this life has to offer. We also want to offer the world what it hasn’t yet even imagined. Yes, our aim is to generate profits, but those won’t come without first creating smiles, laughs, and making the world a better place through innovative products, technologies, experiences, and services.
We value our people above all else because our goal of disrupting our industry and charting a new course requires unstoppable talent. We’re hiring those who seek impossible challenges, along with all the freedom and resources to bring their innovative ideas and solutions to life. From engineers, strategists, and data analysts to product managers, designers, and creative dreamers, we’re looking for people who are motivated to make their mark on a global level. Are we looking for you?